The inspiration behind Love Cocoa comes from founder James Cadbury’s, great-great-great grandfather John Cadbury, who set up Cadbury chocolate nearly 200 years ago. The philanthropist built Cadbury on great ethical grounds, looking after its workforce and improving civil rights. With the family no longer involved, the business was subject to a hostile takeover in 2010 being sold to a US company. . .
Love Cocoa was launched in July 2016, built on the strong ethical foundations that Cadbury initially espoused.