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The term “Braun Design” refers to a particular approach to creating products. A typical feature is the combination of technical innovation, a new aesthetic, and a degree of user-friendliness that has been thought through down to the smallest detail.

Both Fritz Eichler and later Dieter Rams described the main features of Braun Design by referring to Richard Moss, according to whose analysis three laws govern Braun Design: simplicity, order, and harmony. The rest of these terms refer to the creation of a harmonious form using a minimum of materials.

As Braun sets out to create desirable, innovative products, their gaze looks forward into the future, whilst the design principles they use to achieve consistency, simplicity and clarity are firmly rooted in the brand’s unique design legacy.