freitag… in birmingham… ssshhhhh.

By June 18, 2019Featured

In 1993, graphic designers Markus and Daniel Freitag were looking for a functional, water-repellent and robust bag to hold their creative work. Inspired by the multicolored heavy traffic that rumbled through the Zurich transit intersection in front of their flat, they developed a messenger bag from used truck tarpaulins, discarded bicycle inner tubes and car seat belts. This is how the first FREITAG bags took shape in the living room of their shared apartment – each one recycled, each one unique.

Transforming used truck tarps into highly functional, unique bags takes place in five highly complex stages at the F-actory.

Freeing tarps from their imprisonment as dirty, bulky truck covers so they can be processed further is no walk in the park. We need men like Thomas to turn the gigantic tarp monsters into R.I.P.s (Recycled Individual Products) by first freeing them of eyelets, straps, belts and anything else that a FREITAG bag doesn’t need. With a sharp eye and an even sharper knife, the toughest boys on the F-Crew see the potential of each tarp that lands on their table. They then hack and carve prime cuts from the scruffy beasts and cut them into standardized 7.8-foot pieces, fold them together and send them off to the Laundry Department.

Available at minima.

Hazzard £270

Clapton £230

Miami Vice £75

Lassie £150

Masikura £75

Masikura £75

«Since I have never driven a car in my life but have always cycled, I know that you sometimes need strong, water-repellent, functional bags to get through life.»
Markus Freitag 

Leave a Reply