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Meet the designer: Jasper Morrison.

By In the news

The ‘Super Normal’ work of Jasper Morrison. 

“From quite early on, I developed an extreme sensitivity to atmosphere. I feel good in some spaces and very bad in others. Eventually, I recognised that design was the tool to improve atmosphere, and that seems to be my role — to take care of the man-made environment, to the extent that I am able to”. – Jasper Morrison

Born in Chelsea in 1959, London.

His father’s work lead the the family move to upstate New York, then to Frankfurt, Germany. At the age of 8, Jasper was sent back to England to attend boarding school. “The England that I grew up in was very dark and kind of over upholstered. Every interior had curtains and carpets and to be in a modern interior suddenly was a very new experience and a very positive one. This is a memory from the time when I was very young, which impressed me a lot,” Morrison observed, in an interview in 1999.

At the age of 16, he visited the Eileen Gray exhibition at the Victoria & Albert Museum in London…”I saw a language which I could relate to and which I understood […] I realised before I left the museum that I wanted to design furniture.”

The Handlebar Table was one of Morrison’s earliest designs, developed at home for his final year at Kingston Polytechnic. Inspired by Marcel Breuer’s bended tubular steel … “Looking back at it now I would say the most relevant and important success of the design for my future development was the successful combination of the three materials – wood, aluminium and glass – in their natural states. The somewhat eccentric shape of the table itself was fitting to the mood of the time and my own frame of mind. A kind of poetic, anti-establishment, business-like attitude!”

He has gone on to design furniture and products for Flos, Magis and Alessi to name but a few… Examples include the Hal chair, the Rotary Tray, Glo-ball, Air Chair, and KnifeForkSpoon. Over the decades he has honed his expertise in designing objects that are simple and familiar in form yet brilliantly characterful and refreshing.

Together with his colleague Naoto Fukasawa, he defined the term ‘super normal’, which in his opinion answers the question of what ‘good design’ should really be. Morrison has developed several projects in collaboration with Vitra, including the NesTable, the Soft Modular Sofa and the Cork family.

One of Morrison’s latest pieces for Vitra is a successful translation of the ‘simple’ design principles and the distinctive comfort of the classic cantilever chair, into an ergonomic model made of 100% recyclable polypropylene: EVO-C.
The chair, true to Morrison’s aesthetic, with a shape determined purely by the need for stability and comfort, and no unnecessary ornamentation.

Explore Jasper Morrison’s design oeuvre at minima.

Jay blades making it

Jay Blades MBE in Birmingham

By In the news
Jay Blades Book Signing

minima. are proud to announce that Jay Blades MBE will be joining us on Saturday 5th March 2022;

Jay will be with us from 15:00-17:00 exclusively for the opportunity to buy a signed copy of his Autobiography: Making It.

As seen on BBC 1 presenting ‘The Repair Shop’ and more recently streaming his documentary ‘Learning to Read at 51’, a fascinating and unusually honest look at illiteracy.

The Daring Dane: the imaginative world of Verner Panton

By In the news

Verner Panton (13 February 1926 – 5 September 1998) started his creative career as a painter, then went on to study architecture at the Royal Danish Academy of Art. Upon graduating, he made connections within the world’s established design circle by travelling in his VW van converted mobile office all through Europe. He also had a short-lived marriage to Poul Henningsen‘s step-daughter, and worked for Arne Jacobsen for two years.

It seemed as if Panton was on the path to be a conventional Danish designer, but his spontaneous and playful personality manifested through his work. Within his long design career, he created an extensive oeuvre much of which presented bold colours, and geometric forms.

“…the main purpose of my work is to provoke people into using their imagination.” – Vernon Panton

He made his greatest impressions by producing interiors for the chemical company Bayer’s pleasure boat-slash-showroom that became the Visiona Exhibitions (1968 and 1970), as well as producing the Spiegel Publishing House (1968) and the Varna restaurant (1971).

One of Panton’s design legacies. Visiona II, 1970.
This room installation allowed Verner to showcase his vibrant and psychedelic vision. He also developed a wide range of furniture, lighting, wall decor and textiles especially for this project that were later put into production, and still is to this day.

Verner Panton was experimental and ahead of his time, using chrome and moulded plastic that were back then innovative and unconventional compared to the natural materials of the past. The iconic Panton chair was the first to be moulded completely out of one piece of plastic. The expressive shape and durability has made it a design icon of the twentieth-century.

To this day Panton’s designs are seen in many homes and spaces, such the Pantella Lamp and Panton chair. They continue to be in production with some of the world’s most established manufacturers: Vitra, Louis Poulsen and &Tradition. Available at minima. 

Vitra Christmas

Christmas opening hours 2021

By In the news

Christmas opening hours 2021

Vitra Christmas

With Christmas just around the corner, please note that the last day to place an order online for in-stock items and to guarantee pre-Christmas delivery in the UK is Tuesday 21st December 12:00. 
However, our showroom is open seven days a week, until Friday 24th December for any last-minute gifting needs.

Fri 24th Dec (Christmas Eve): 09:00-14:00
Sat 25th Dec (Christmas Day): CLOSED
Sun 26th Dec (Boxing Day): CLOSED
Mon 27th Dec (Bank Holiday): CLOSED
Tue 28th Dec: 12:00-16:00
Wed 29th – Thu 30th Dec: 10:00-17:00
Fri 31st Dec (New Year’s Eve): 10:00-14:00
Sat 1st Jan (New Year’s Day): CLOSED
Sun 2nd Jan: CLOSED
Mon 3rd Jan (Bank Holiday): 12:00-16:00
Tue 4th Jan: 10:00-17:00

minima. x blow water x cafe artum

By In the news

Dumpling making workshop

Join us for a dumpling making session with Blow Water’s founder, Sabrina.
The intimate class starts with flour and water as Sabrina takes you through the process of making her signature vegan dumplings and how her family prepares a traditional dinner in Hong Kong. Enjoy your dumplings together and take home a selection of dumplings at the end of the session!

The session includes a meal by Blow Water and an East Asian Inspired cocktail prepared by café artum. Limited spaces available.
11th December – 15:00-18:30.

minima. x pavlov ceramics

By In the news

pottery workshop

Join Chris from Pavlov Ceramics for a mindful, hand-building pottery workshop. Create your own stoneware vase with us at minima. All finished vases, once dry, will be beautifully coated with zirconium white glaze and be fired ready for collection before Christmas. Enjoy beverages and refreshments upon arrival, then start creating…
4th December – 14:00-16:00.

Cafe Artum

minima. x café artum

By In the news

minima. x café artum

Cafe Artum

We love to collaborate; we love the co-operative; we love to share our space. In this spirit, our showroom in Hockley will host the expert barista craft of café artum every weekend until Christmas. Pastries, selected teas and freshly roasted coffee for our very discerning friends…
27th & 28th November – 10:00-16:00
04th & 05th December – 10:00-16:00
11th & 12th December – 10:00-16:00
18th & 19th December – 10:00-16:00 

You are invited to creatives.01

By In the news

Please join us for creatives. 01, Thursday 4th November, 17:30-20:30. 

conceived by minima. 

autograph have curated a selection of timeless pieces, spanning artisanal, contemporary and tailoring from Yohji Yamamoto, Dries Van Noten, Namacheko and more.

café artum will be laying down the grooves for the evening as well as providing a selection of natural beverages sourced from around the world.

26 will be exhibiting contemporary visual art. Their collaborative experiment invites the individual into context with the opportunity to engage with surrounding product.

Please RSVP to confirm attendance.